Potential sells!
Help your buyers see the true potential in your listing, and vendors see more potential in your services. List more, sell faster!
Last year, the Ballast Point team saw a brilliant little property online – one that had great bones, but also lots of potential.
They took the time to comment on the property post, giving their expert insight that there was more to this home than met the eye. Suddenly buyers also started to see the potential, and enquires flooded in.
While the rest is history (and a very positive story for the agent), the takeaway from this story is that prospective buyers don’t always see beyond the obvious in a property, and it’s the job of an agent to point out exactly how it could become a buyer’s dream home.
This online resource page is dedicated to helping real estate agents more easily identify potential in each property, and not only share it with your buyers, but use that knowledge to win listings.
If you’d like more information, or to book an on-site workshop for your agents, our team is happy to help!
Boost the effectiveness of your listing
Brochures for buyers and sellers
Download these brochures and share them as part of your listing kit or sales materials, and let us know if your seller would like a tailored brochure conveying the potential of their property. Want a professionally-printed version? Request it here.
Vendor brochure
Position yourself as a top agent with a difference, by offering vendors the opportunity to transform how their property is perceived.
Equip buyers with the insights they need to see the possibilities of a property, and take your marketing campaigns to new heights.
Buyer brochure
Advice and Insights
Selected blogs and articles to help you identify potential for your marketing and selling toolkit.
Getting your project through council - 7 strategies for development approval
The game-changing power of early design and planning advice
What most vendors overlook – and how it's costing them big!
Workshops to Elevate Your Team’s Knowledge
Ballast Point can run a workshop for your agency to help your staff better understand planning law, constraint and opportunities for each property. Our workshops not only improve your team's property knowledge and vocabulary around planning law, but also count towards CPD points.
“We believe we can add value to the sale process, and we are keen to help do that. We’ve found it’s a mutually beneficial relationship. Feel free to get in touch with us anytime.”
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